![]() Most stakeholders believed the seal was being. The rebrand was again revoked, but perhaps due to the way the unveil was communicated. ![]() Creating a brand that complements the logo and ensuring all communication feels like it’s confirming the same message. Infact this change has prompted a outpouring of criticism on Twitter, with one user describing the experience as making him feel colour blind.Īctually, according to Dropbox creative director Aaron Robbs and vice president of design Nicholas Jitkoff, the redesign is intended to show that the Dropbox is “a living workspace that brings teams and ideas together”. The University of California developed a new logo to run alongside the existing seal. Unfortunately the re-design has attracted criticism for its use of clashing colours. This logo comes in a vibrant spectrum of shades, as well as the original blue and white, and users are encouraged to choose which colour combination they prefer, to customise their interface. The design is based around a simplified version of the old logo, designed to look more like a collection of platforms rather than a literal box, “to show that Dropbox is an open platform, and a place for creation”. ![]() ![]() The California-based file-hosting website worked with New York agency Collins to design its new visual identity, described as the biggest change to the company’s image in its 10-year history. Dropbox has rebranded to promote itself as a creative platform rather than simply a file-sharing service. ![]()
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